Micah Logan

Hi Reader, Ever feel like you’re fighting an uphill battle to save your business? You’re not alone. A big part of my TURNAROUND framework focuses on mindset—because without the right perspective, even the best tactics can fall flat. Below is an excerpt that highlights the commitment and discipline you need to pull yourself out of the ditch. “Mindset is what separates the best from the rest.” – Unknown Excerpt: MINDSET "Embarking on transforming your business requires a change in mindset. You...

Reader, When a business struggles, team morale often takes the first hit. From rumors of layoffs to tension over daily tasks, anxiety can spread quickly—and that doesn’t help anyone. If you’re aiming for a turnaround, involving your employees in the process might be one of the best moves you can make. Think of them as your frontline allies; they see inefficiencies and missed opportunities more clearly than any outsider might. “Alone we can do so little; together we can do so much.” – Helen...

Reader, Shifting gears from book-writing to an important financial concept I use with nearly all my clients: budgeting. Not all budgets are created equal, and the type you choose can drastically affect how well you navigate a turnaround or simply grow your existing operation. Let’s dive into two budget methods that can revamp your business approach. “A budget is telling your money where to go instead of wondering where it went.” – Dave Ramsey 1. Zero-Based Budgeting What It Is: Start each...

Hello Reader, Writing a book isn’t just about putting words on a page—it’s about capturing and distilling everything I’ve learned so small business owners can make real, immediate changes. Since I’m running multiple companies, coaching clients, and writing my regular Forbes column, finding the time isn’t always easy. “Discipline is the bridge between goals and accomplishment.” – Jim Rohn Daily Word Count & Rhythm My routine is simple but strict: every Monday to Friday, I aim for 1,200 to...

Hello Reader, If you’ve been following my coaching or consulting work, you know I’m passionate about turning struggling businesses around. After helping owners across half a dozen industries, I realized something: there’s a critical gap in resources for small businesses that are in trouble. The last book to really tackle this was E-Myth, published way back in 1986! “In the midst of chaos, there is also opportunity.” – Sun Tzu I’m writing this book because too many entrepreneurs lose...

Hi Reader, We’ve covered why we chose drywall and painting, how we developed a community-driven business plan, and our initial marketing successes and stumbles. Now, let’s talk about the final pieces that propelled us into the multiple six-figure range in just 90 days: robust systems and a skilled, well-paid workforce. “Quality is never an accident; it is always the result of high intention, sincere effort, intelligent direction and skillful execution.” – John Ruskin Investing in a CRM If you...

Hey Reader, Ready to see how we went from business plan to steady revenue in just a few weeks? In the last newsletter, I shared how we clarified our financial goals, mission, and brand. Today, let’s talk about the marketing moves that got clients knocking on our door—and the curveballs we had to dodge. “You miss 100% of the shots you don’t take.” – Wayne Gretzky Pay-to-Play Lead Generation We kicked off with professional service listing companies that charge per lead, doing a lot of the...

Hello Reader, Welcome back to our deep dive into how I built a six-figure drywall and painting company in just 90 days. Last time, I explained why we chose this recession-proof niche and the importance of partnering with industry expertise. Today, let’s unpack how careful planning and branding set us up for explosive growth. “A goal without a plan is just a wish.” – Antoine de Saint-Exupéry Financial Goals & Community Impact We started with concrete targets for years 1, 3, and 5—revenue...

Hello Reader, Ever thought about diving into an industry that’s not just profitable but recession-proof? That was my exact thought process when I started a drywall and painting company and hit over $300k in annualized revenue in just 90 days. The image you're looking at above was the two final months of the year since I just started this company in late fall 2024. Over the next few weeks, I’ll break down exactly how I did it—from picking my niche to building a powerhouse team and beyond....