Your Revenue Isn't Low - Your Throughput Is


Small Business Mastery

In Today's Email:

  1. The Pulse: Optimism is high, but throughput determines whether you capture growth
  2. Main Feature: The four hidden killers reducing your revenue flow
  3. Fresh Facts: Current benchmarks on revenue expectations, AI adoption, and cash flow
  4. Action Steps: Five ways to audit and accelerate your throughput this week

The Small Business Pulse

1) 1. Cautious Optimism & Rate-Cut Relief

79% of owners expect revenue growth in 2026, projecting an average 7.9% increase. Over half (53%) say recent Fed rate cuts have helped their business, and one-third plan to invest more.
(Read Story)

→ Strategic takeaway: Confidence is high but optimism alone won't fix internal bottlenecks.

2. Inflation & Labor Strain

The NFIB Small Business Optimism Index ticked up to 99.0, yet a net 34% of owners raised prices the sharpest increase since March 2023. Labor quality remains the #1 problem (21% of owners), and supply-chain disruption affects 64%.

(Read Story)

→ Strategic takeaway: Higher prices and thin talent pipelines expose how internal friction limits growth.

3. AI's Tipping Point

A PayPal/Reimagine Main Street survey finds 82% of small businesses believe adopting AI is essential, with over half exploring AI and 25% already using it daily. In a separate study, 94% of AI users report positive impact, 85% see efficiency gains, and 81% say AI augments not replaces staff.

(Read Story)

→ Strategic takeaway: Owners want AI-powered automation—but throughput must be fixed first.


🧠 THE THROUGHPUT IMPERATIVE

You're bringing in leads. You might even be raising prices to combat inflation. But cash still hits the bank too slowly. That's because revenue is a function of throughput, the speed at which work moves from first contact to collected cash not just demand. When work stalls inside your business, every win becomes a slog and cash flow suffers.

"Throughput is the great multiplier. If demand is fuel, throughput is the engine that turns it into motion."

THE REVENUE FORMULA: Revenue = Demand × Throughput × Conversion ÷ Time

Most owners obsess over demand. Elite operators obsess over throughput how quickly work moves from lead to cash. Here are the four hidden killers reducing your flow:

1. Decision Bottlenecks

Everything waits on you (or one key person). Pricing, exceptions, contract approvals these sit on your desk. Deals age, customers ghost, and cash is delayed.

2. Handoff Friction

Sales throws a deal over the wall; operations doesn't know what's promised; billing can't invoice without completion. Each handoff is a leak in your pipeline. Clarify responsibilities and checklists for every transition.

3. Work-in-Progress Overload

Too many projects are "in progress," which means nothing is finished. Every job shares the same people and resources, so they all move slowly. Limit WIP to speed everything up.

4. Undefined "Done"

Teams stay busy because there's no clear definition of done. Without a finish line, tasks drag on endlessly. Define "done" for each stage and enforce it.

The result: Fix these and your revenue will feel less random. Deals will flow, cash will stabilize, and your team's capacity will soar.


📌 FRESH FACTS & FIGURES

79 % of owners anticipate revenue growth with 7.9 % average increase

Throughput determines whether you capture that growth.

Source: Click Here

53 % say rate cuts have helped and 1 in 3 plan to invest more

Capital costs are easing use that capacity to fix internal processes.

Source: Click Here

Only 24 % of owners are very comfortable with cash flow (74 % comfortable overall)

Cash‑flow stress persists; faster throughput accelerates cash collections.

Source: Click Here

Net 34 % of owners raised prices; 21 % cite labor quality as top problem

Passing costs on to customers can only work if you deliver value quickly with a solid team.

Source: Click Here

82 % think AI is essential; 25 % already use it; 53 % want AI‑powered cash‑flow forecasting

AI adoption is soaring, especially for automation that reduces bottlenecks and improves forecasting.

Source: Click Here

94 % of AI business users report positive impact; 85% of business owners see efficiency gains, 81% of business owners say AI augments staff

Source: Click Here


📋 WHAT TO IMPLEMENT THIS WEEK

Five actions to audit and accelerate your throughput:

Audit your last 10 deals/projects. Write down each step from lead to cash and mark where work paused. Look for approvals, missing information, or confusion on ownership.

Identify owner dependencies. Circle tasks that only you (or a single person) can do. These are your bottlenecks.

Assign clear owners & define "done." Every stage needs a responsible person and a crisp definition of completion.

Limit Work-in-Progress. Cap active deals per person or per stage; fewer open loops mean faster delivery.

Automate one step. Choose a small win—like automated follow-ups, invoice reminders, or cash-flow forecasting—using an AI tool that fits your workflow.

Best,


Micah


Micah Logan Website | YouTube Channel

45 Dan Rd Suite 125, Canton, MA 02021
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