Planning & Branding: Laying the Foundation for Rapid Growth

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Hello Reader,

Welcome back to our deep dive into how I built a six-figure drywall and painting company in just 90 days. Last time, I explained why we chose this recession-proof niche and the importance of partnering with industry expertise. Today, let’s unpack how careful planning and branding set us up for explosive growth.

Financial Goals & Community Impact

We started with concrete targets for years 1, 3, and 5—revenue milestones that gave us something tangible to chase. But we also wanted our profits to serve a purpose beyond our bottom line. That’s why part of our business plan is dedicated to training and upskilling people in underserved communities. By giving back, we create a deeper bond with the neighborhoods we serve.

Mission, Vision & Values

A strong mission statement isn’t just words on paper; it’s the guiding principle for your company. Ours ensures we’re customer-focused while offering real opportunities for local talent. We crafted a vision that highlights quality craftsmanship and community enrichment, setting us apart from competitors who might focus solely on price.

Brand Direction

We knew from day one that we’d want to sell this company eventually or at least position it for acquisition. So, we avoided naming it “Micah’s Drywall & Painting.” Instead, we went for a memorable, scalable brand that could stand on its own. Everything from the logo to the color palette was chosen to project trust, quality, and professionalism.

Defining Roles

With my background in entrepreneurship and my partner’s construction expertise, we split responsibilities. I handle CEO duties—strategy, finances, and systems. He leads COO tasks—field operations and managing the job sites. Clear roles meant no confusion and faster decisions.

So how did we convert all this planning into real-world results—and start landing clients right out of the gate?

In our next newsletter, I’ll reveal the marketing tactics we used to secure leads quickly, the software tools we invested in, and the unexpected challenges that tested our strategy in those crucial first weeks.

Until next time,​
Micah
​Fractional CEO | Business Coach | Host of The Common Cents Show​